Transumers!

I've just been told I'm a thought leader in developing the all-new Transumerism trend.

The trend watching website seems dedicated to the subject and describes the concept as follows:

"To most consumers, travel equates to temporary freedom. Detachment, fractional ownership or no ownership at all, trying out new things, escaping commitment and obligations, dropping formality, endless new experiences. No wonder travel is now one of the biggest industries on this planet. No wonder too, that some of the pleasures associated with travel are finding their way into daily life, now that tens of millions of consumers have become skilled travelers. Case in point: TRANSUMERS adopting a ‘leasing lifestyle’, making use of new rental options that go beyond Avis or timeshares (now a USD 10 billion industry worldwide, by the way). What's to like, for TRANSUMERS? A mix of:
• Avoiding hassle: the more stuff you permanently own, the more you have to worry about: repairs, going out of style, theft and so on.
• The latest and greatest: with ever shorter product development cycles, leasing ensures consumers can always enjoy the latest and the greatest.
• Multiple experiences: TRANSUMERS with a limited budget can now, instead of owning one single expensive object, rent, enjoy, then dispose of many different objects, maximizing the number of experiences.
• Climbing the ladder (MASSCLUSIVITY and UBER PREMIUM): status-conscious consumers resort to luxury fractional ownership because it's the only way for them to be able to flaunt (both established and new) status symbols.

Read the full article here.