It's funtime!

Gumball starts tomorrow - this year its a jaunt in Northern Europe followed by a whizz round the Eastern seaboard of USA.



And our very own Jon Eliel from London is on the rally so I've given up my blog to him so we can follow their progress and the various cars...



Be careful Jon, remember my wife and kids read this blog! :-)

Breaking all the rules

I just launched the new é25 website last week. Its designed to lead the next stage of our evolution toward becoming a much more interactive members club than just the supercars.

I know I am going to be in for a certain amout of stick for this website because it breaks all the rules regarding Search Engine Optimisation, and requires 'more than normal' wait to get in...but as the number one organic search listing for supercar clubs, I don't think our challenge is for people to find us. Instead, I have deliberately designed a site that, once you are in, is intended to reflect the membership experience - dynamic, exciting and highly interactive.

Must sees, I think, are the new configurator - which you just drag and drop cars into which can then be saved and even emailed to friends and the online version of é25 magazine.

Many thanks to the team at Treacle Media who painstakingly put the site together over the last 5 months...next project will be to upgrade the Members Area so that networking and information sharing is a lot more interesting.

599GTO World Launch

There are times when I have to remind myself that I have the best job in the world, but yesterday was not one of those days.

Having confirmed our order for a 599GTO, Ilke and I were guests of Ferrari for the World Launch of the car at the Military Academy in Modena. The event was obviously fantastic, culminating at the end of the evening with an amazing entrance of the cars into the Palazzo.

The fastest road going Ferrari ever, only 599 of these cars will be made. I learnt on the night that this is more a 599XX made road legal than a beefed up 599 GTB. I’ll wait for the media reviews to understand what that means in real terms but either way, it’s an awesome car and the ideal product for é25 to launch its hypercar category later in the year.

I also learnt what it takes to be a top Ferrari customer – one chap I met had bought 63 Ferraris – and he’s only 46; that’s about 3 a year since he was 18 – I’ve got some serious catching up to do.