I just launched the new é25 website last week. Its designed to lead the next stage of our evolution toward becoming a much more interactive members club than just the supercars.
I know I am going to be in for a certain amout of stick for this website because it breaks all the rules regarding Search Engine Optimisation, and requires 'more than normal' wait to get in...but as the number one organic search listing for supercar clubs, I don't think our challenge is for people to find us. Instead, I have deliberately designed a site that, once you are in, is intended to reflect the membership experience - dynamic, exciting and highly interactive.
Must sees, I think, are the new configurator - which you just drag and drop cars into which can then be saved and even emailed to friends and the online version of é25 magazine.
Many thanks to the team at Treacle Media who painstakingly put the site together over the last 5 months...next project will be to upgrade the Members Area so that networking and information sharing is a lot more interesting.
Thursday, 22 April 2010
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